November 2011
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Books in the Age of the iPad →
April 2010
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March 2010
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It’s really hard to design products by focus groups. A lot of times, people...
– Steve Jobs
via UX Quotes
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Good Thing Bank Of America Doesn't Design Rockets
I found this little beauty the other day when I was attempting to cancel a recurring payment in my BofA account. Normally when you are in a process flow you should not have to find yourself worrying; ‘what if make the wrong choice’ but there I was having to read and then reread each of the above choices.
The first problem is that the word “cancel” is used on both...